How to Add a New WordPress User to ActiveCampaign

Want every new WordPress account to appear in ActiveCampaign without anyone importing a file? Zapify does this with the free A user registers trigger and the Add or update a contact action. ActiveCampaign is a Zapify PRO integration.

What this automation does

The automation is one trigger plus one action:

• Trigger: A user registers (WP_USER_REGISTERS, WordPress)
• Action: Add or update a contact (ACTIVECAMPAIGN_ADD_CONTACT, ActiveCampaign)

When a new account is created, Zapify adds that person to ActiveCampaign, or updates their contact if they already exist.

Before you start

• Your ActiveCampaign API URL and API key, from your account's Settings → Developer page — see ActiveCampaign's guide if you can't find it.

How to build the automation

Step 1: Connect ActiveCampaign

1. Go to Settings → Connections and click Add New.

2. Choose ActiveCampaign.

3. Paste in the API URL (no trailing slash) and the API key, and name the connection something like Sales ActiveCampaign.

4. Save.

See Connections for how this screen works generally.

Step 2: Create a new automation

1. In the WordPress admin, go to Zapify → Automations.
2. Click Add New to open the builder.
3. Name it clearly, such as Add new users to ActiveCampaign.

Step 3: Add the "A user registers" trigger

1. Click Add Trigger.

2. Choose WordPress as the app.

3. Select A user registers.

Step 4: Add the "Add or update a contact" action

1. Click Add Action.

2. Choose ActiveCampaign as the app.

3. Select Add or update a contact.

Step 5: Configure the action

Field	Required	What it does
Connection	Yes	The ActiveCampaign connection you set up in Step 1.
Email address	Yes	Insert the trigger's User email token.
First name / Last name	No	Insert the trigger's First name and Last name tokens.

Step 6: Set the steps Live and save

Each trigger and action has its own Live / Off / Draft switch. A new automation starts as a Draft and does nothing until its steps are Live.

1. Set the trigger and every action to Live.
2. Click Save.

Step 7: Test it

Register a test account with an address you control. Check ActiveCampaign's Contacts list for the new record, or open Zapify → Logs to see the HTTP status ActiveCampaign returned.

Tokens you can use

Token	What it holds
User email	The new account's email address.
Display name / First name / Last name	Name parts, if set.
Username	The login name.
Registration date	When they registered.

Conclusion

With the free A user registers trigger and the Add or update a contact action, new accounts reach ActiveCampaign automatically. To capture leads from a form instead, see adding a Contact Form 7 submission to ActiveCampaign.

FAQs

Is this free in Zapify?

The trigger is free. The ActiveCampaign action needs an active Zapify PRO licence and a Connection.

What if the contact already exists?

ActiveCampaign updates the existing contact, so running it again for the same person is safe.

Do new users agree to marketing emails?

A WordPress account is not always consent. If you need it, collect it on your registration form and only continue when it is ticked. See Filters and conditions.

Do I need to write any code?

No. Everything is set up visually.