Your members shouldn't need a password to come back.
Magic Link sends returning customers and members a secure, one-click login link by email — no password to forget, no reset email, no lost login. Free for WordPress; PRO adds WooCommerce, security controls, and role-based redirects.
Single-use, expiring links • Works with your existing login • 30-day money-back guarantee
The problem
Passwords are quietly costing you logins.
Every returning member and customer hits the same wall: a password they don't remember. Most don't reset it — they just leave.
Forgotten passwords
Users can't remember which password they used, so they never get in.
Reset-email friction
The reset email lands in spam, expires, or never arrives — and the login is abandoned.
Support tickets
Every "please reset my password" is a ticket your team has to work through.
Lost sales & members
Login friction at checkout and on member sites quietly costs you repeat revenue.
The solution
What is Magic Link?
Magic Link is a free WordPress plugin that lets your users log in with a single click using a secure link sent to their email — no password to remember or reset. Each link is single-use and time-limited, works alongside your existing WordPress login, and adds WooCommerce, role-based redirects, and security controls in PRO.
How it works
From "forgot password" to logged in — in one click
Your users never create or remember a password. They ask, they click, they're in.
They enter their email
On your login form, in a shortcode, or at WooCommerce checkout — no password field to trip over.
They get a secure link
A single-use, time-limited link arrives in their inbox — branded to your site in PRO.
One click and they're in
The link logs them in and sends them to the right place — with role-based redirects in PRO.
Why it matters
What you get out of it
A login your users don't abandon
One click from their inbox and they're in — no password wall, no reset detour.
Fewer support tickets
Cut the steady stream of "reset my password" requests your team works through every week.
Security without passwords
No reused or leaked passwords to steal. Links are single-use and expiring, with brute-force, IP and domain controls in PRO.
Fits your WordPress stack
Works alongside your existing login, with WooCommerce, EDD, membership/LMS, REST API and WP-CLI.
Features
Everything you need for secure passwordless login
Passwordless Access
Frictionless sign-in experience for your users
Replace password fatigue with secure one-click login links. Users can request access quickly while you keep full control over login behavior.
- One Click Login.
- Users authenticate instantly from email links without entering a password.
- Registration Support.
- Allow user registration directly from login forms or shortcode-based entry points.
- Login Redirect Rules.
- Send users to the right post-login destination based on your workflow.
Security Controls
Harden authentication with advanced protections
Protect your site from abuse with throttling, IP constraints, and domain-level restrictions designed for production WordPress environments.
- Login Request Throttling.
- Limit repeated login requests from the same source to reduce abuse.
- Brute Force Protection.
- Detect suspicious activity and temporarily block abusive attempts.
- IP and Domain Restriction.
- Enforce login from trusted IP ranges and approved email domains.
Admin Automation
Operate Magic Link at scale with tools for teams
Generate links programmatically, automate cleanup, and integrate login flows into custom admin and support operations.
- WP-CLI Support.
- Create and manage login links from scripts and deployment pipelines.
- REST API Ready.
- Integrate authentication actions into custom tools and workflows.
- Cleanup Expired Links.
- Automatically remove stale login links to keep systems lean and secure.
Who it's for
Built for sites people log into again and again
Membership sites
Give members frictionless, passwordless access so they actually come back — no reset loops.
WooCommerce stores
Let returning customers sign in with one click at checkout and My Account, and stop losing repeat sales to password resets.
Courses & LMS
Students log in from their email and land straight in the course, with role-based redirects in PRO.
Agencies & developers
Ship a modern login for clients without custom auth code — REST API, WP-CLI and webhooks included.
Works with your stack
Integrations & developer tools
WooCommerce
One-click login at checkout and My Account for returning customers. (PRO)
Easy Digital Downloads
Passwordless login for your EDD customers. (PRO)
Membership & LMS
Works with standard WordPress accounts, so members and students sign in without a password.
Forms
Trigger a magic link from a form submission to onboard or re-activate users.
REST API
Create and manage login links from your own tools and workflows.
WP-CLI
Generate links from scripts and deployment pipelines.
Simple for users, serious about security
- Passwords to remember
- 0
- Login straight from email
- 1-click
- Self-hosted & private
- 100%
- Money-back guarantee
- 30-day
Loved by WordPress site owners
What KaizenCoders customers say
Real reviews from people who use our plugins. Magic Link is open-source and free on WordPress.org — try it before you ever pay.
“The plugin worked great out of the box, but I had some special requirements. The plugin author spent a lot of time to make sure it met all of my needs. Thank you!”
Imfromio
★★★★★
Verified review
“Super easy to use, great support, friendly team!”
Platima
★★★★★
Verified review
“Simple and powerful, real plug and play — thanks a lot! Many useful features.”
Marka1
★★★★★
Verified review
Why Magic Link
A better fit than the alternatives
vs. a free-only plugin
Start free with real passwordless login — then add WooCommerce, security controls and role-based redirects when you need them, without switching plugins.
vs. a SaaS auth service
No monthly per-user bill and no third party holding your users' data. Everything runs on your own WordPress server.
vs. custom development
Skip building and maintaining secure token login yourself. Install, configure in an afternoon, and get updates and support.
Free vs PRO
Free is genuinely useful. PRO is for control.
Free gives you real passwordless email login. PRO adds WooCommerce, custom emails, role-based redirects, and stronger access controls.
| Capability | Free | PRO |
|---|---|---|
| One-click email magic-link login | ✓ | ✓ |
| Force passwordless login | ✓ | ✓ |
| Token lifespan & single-use control | ✓ | ✓ |
| Login form, shortcode & registration | ✓ | ✓ |
| Audit log, health check & WP-CLI | ✓ | ✓ |
| Custom email subject & body (+ {magic-link} tag) | — | ✓ |
| Role-based login redirects | — | ✓ |
| WooCommerce & Easy Digital Downloads | — | ✓ |
| Brute-force protection & request throttling | — | ✓ |
| IP control & domain restriction | — | ✓ |
| Trusted domains + auto-create users & default role | — | ✓ |
| SMS magic links & QR-code login | On the roadmap — coming soon | |
Pricing
Simple pricing: Free, or PRO for every feature
One PRO plan unlocks everything. Just choose how many sites you need — the price does the rest.
Free
Passwordless email login for a single site — genuinely usable.
$0
1 site
- ✓One-click email magic-link login
- ✓Force passwordless login
- ✓Token lifespan & single-use control
- ✓Login form + shortcode + registration
- ✓Audit log, health check & WP-CLI
Everything, unlocked
PRO
WooCommerce, security controls, and role-based redirects.
/ year
Use it on
- ✓Everything in Free
- ✓WooCommerce & EDD login
- ✓Role-based redirects
- ✓Custom email subject & body
- ✓Brute-force protection & IP control
- ✓Trusted domains + auto-create users
- ✓Domain restriction & request throttling
- ✓Spam protection
- ✓Priority support
Every PRO licence includes updates and priority support, with a 30-day money-back guarantee. If a licence lapses, the free features keep working — nothing is deleted.
Love Magic Link? Get it — and every plugin we make.
One emerald-tier membership unlocks all six PRO plugins — plus every plugin we release in the future, added automatically.
Buy the six separately
$344 / year
With Elite, from
$199 / year
Save $145 · 42% off
Explore Elite Membership →6 plugins today · every future plugin free · 30-day money-back
Free forever base
The free plugin is a complete passwordless login — no trial timer.
30-day money-back
Not the right fit? Get a full refund within 30 days, no hassle.
Keep it if you cancel
Free features and your settings stay; nothing is deleted.
Updates & support
Every paid plan includes updates and help when you need it.
FAQ
Questions people ask before switching
- No — it works alongside it. Your usual username-and-password login keeps working; Magic Link simply adds a secure one-click email login. You can also choose to make the magic link the default, but you are never locked out of the standard login.
- Yes. Each login link is single-use and time-limited, so it stops working after it is used or after the period you set. There are no passwords to reuse or leak, and PRO adds brute-force protection, login-request throttling, IP control and domain restriction.
- Not yet. Magic Link today is email-based passwordless login. SMS magic links and QR-code login are on the roadmap and clearly marked as coming soon — they are not part of the current PRO plan, so you are only paying for what ships today.
- Yes. PRO integrates with WooCommerce checkout and My Account, so returning customers sign in with one click instead of resetting a password mid-purchase. Easy Digital Downloads is supported too.
- Yes. Magic Link works with standard WordPress accounts, so membership and LMS sites can give members frictionless passwordless access. PRO adds trusted-domain auto-provisioning and a default role for new users.
- Yes, in PRO. Restrict logins to approved email domains or trusted IP ranges, throttle repeated requests, and block brute-force attempts. You decide exactly who can request a link and from where.
- Yes. Licences are available for 1, 3 or 25 sites, and every paid plan includes the full PRO feature set — you only pay for the number of sites, not for more features.
- Nothing is deleted. The free features keep working and your settings are preserved; PRO features simply pause until you renew. You keep the plugin and can keep using the free version indefinitely.
- Yes. Every paid plan includes updates and support for the licence term, and there is a 30-day money-back guarantee if it is not the right fit.
- No. Magic Link is built to be lightweight and only does work when someone requests or uses a login link. Your normal page loads are unaffected.
- Everything runs on your own WordPress server and links are emailed through your existing WordPress email setup. Magic Link does not send your user data to any third-party service.
Does Magic Link replace the normal WordPress login? +
Is passwordless login actually secure? +
Do you support SMS and QR-code login? +
Does it work with WooCommerce? +
Does it work with membership and LMS plugins? +
Can I control who is allowed to log in? +
Can I use it on multiple sites? +
What happens if my licence lapses or I cancel? +
Are updates and support included? +
Will it slow my site down? +
Where do the login links go — is my data private? +
Give your users a login they'll actually enjoy.
Start free on WordPress.org, and upgrade to PRO when you want WooCommerce, branded emails, and full access control.
How Magic Link compares
See how it stacks up against popular alternatives.
