Own every link you share — branded, cloaked, and tracked in WordPress.
URL Shortify turns long, ugly URLs into short branded links on your own domain — with click analytics, affiliate-link cloaking, and one-click imports from Bitly, Pretty Links and more. It's self-hosted, so you own your links and your data.
No external services • Import your links in one click • 30-day money-back guarantee
The problem
External URL shorteners cost you more than money.
A shortener you don't control puts someone else's domain on your links and holds your click data — and because scammers lean on the same services, people hesitate to click a generic short link at all.
They look suspicious
Generic short links are a favourite of scammers and phishing, so with online fraud everywhere, cautious people think twice before clicking — and your click-through drops.
Not your brand
A shared shortener domain looks impersonal next to a short link on your own brand, so your links feel less trustworthy.
Not your data
Your click analytics live on someone else's platform — and vanish if you stop paying.
Exposed affiliate links
Raw affiliate URLs get stripped or skipped, quietly costing you commissions.
The solution
What is URL Shortify?
URL Shortify is a WordPress plugin that lets you create, brand, cloak, and track short links directly from your dashboard — on your own domain, with no third-party service like Bitly required. You get click analytics, branded links, QR codes, A/B testing, and one-click imports, so you fully own your links and your data.
Why it matters
What you get out of it
Links that build your brand
Every share carries your domain, not bit.ly — more clicks, more trust, more recognition.
Know what actually works
See clicks by country, device, referrer and more, so you can double down on what converts.
Protect your commissions
Cloak affiliate links behind clean branded URLs so nobody strips or bypasses them.
You own everything
Links and data live on your own WordPress site — nothing to rent, nothing that disappears.
Features
Everything you need to manage your links
Link Management
Create, manage & customize your short links
Set up branded short links in seconds — choose your redirect type, customize the slug, update the destination any time, and never worry about broken URLs again.
- Easy Configuration.
- Set up 301, 302, and 307 redirects with full control over every link option — no technical knowledge required.
- Custom Slugs & Editable Destinations.
- Create memorable short URLs with custom slugs and update the destination URL any time without breaking existing links.
- Faster Than Any External Shortener.
- Redirects run directly on your WordPress server — no third-party round-trips, no latency, no downtime risk.
Analytics
Deep click analytics for every link you share
Know exactly who clicks your links, from where, and on what device. Filter, explore, and export rich click data to make smarter marketing decisions.
- Geo & Device Tracking.
- See clicks broken down by country, device, browser, OS, and referrer — all on a per-link basis.
- Filter & Search Links.
- Filter links by group, redirect type, password protection, expiry, and more to find exactly what you need instantly.
- Export Clicks History.
- Download all link and click data as CSV for use in spreadsheets or external reporting tools.
Organization
Keep your most important links always within reach
Mark links as favorites, group them by campaign or category, and retrieve them instantly — whether you manage 10 links or 10,000.
- Favorite Links.
- Star your most-used or high-priority links and surface them in a dedicated favorites view at any time.
- Group Short Links.
- Organize links into groups by campaign, client, or topic so your workspace stays clean and navigable.
- Hide Affiliate Links.
- Cloak affiliate URLs with clean branded links so visitors see a trustworthy URL rather than a raw affiliate ID.
Power Tools
Bulk actions & advanced tools for power users
Generate hundreds of short links in one click, run A/B tests, rotate destinations, retarget visitors, and protect links with passwords — everything a growing team needs.
- Bulk Generate Short Links.
- Select posts, pages, or custom post types and create short links for all of them in a single bulk action.
- Link Rotation & A/B Testing.
- Assign multiple destination URLs with custom weights and split traffic to test what converts best.
- Password Protected Links.
- Gate any short link behind a password — ideal for private content, beta launches, or member-only resources.
Who it's for
Built for anyone who shares links for a living
Affiliate marketers
Cloak and brand affiliate links, protect commissions, and A/B test destinations to lift conversions.
Bloggers & creators
Short, memorable links you can drop into posts, videos and socials — and see what gets clicked.
Marketers
Build UTM-tagged campaign links, add retargeting pixels, and route traffic by device or location.
Agencies
Manage links across many client sites on your own domains — unlimited scale on the Scale plan.
Fits your stack
Bring your links with you, connect your tools
1-click import
Move every link from Pretty Links, ThirstyAffiliates, Bitly and more in a single click.
Google Analytics & UTM
Build UTM-tagged links (with saved presets) so campaign clicks show up in your analytics.
Retargeting pixels
Add Google & Facebook pixels to any link and retarget everyone who clicks.
WP All Import
Auto-generate short links as you import posts and products in bulk.
REST API
Create and manage short links from your own tools and workflows.
Custom domains
Serve short links from multiple branded domains alongside your main site.
URL Shortify by the numbers
- Active Users
- 10,000+
- 5 Stars Reviews
- 125+
- Plugin Releases
- 150+
- Response Time
- < 24 Hours
Testimonials
Loved by the people who use it
2 day feature implementation
I noticed a problem/bug with the tool and it literally took 2 days for them to fix it. Amazing!
Useful and great support
I needed this plugin to create short links for a custom post type. The programmers were so friendly and added the post type. Thanks for that! Didn’t find any other plugin that fulfills my needs so idealy. Great work!
As it should be
Thank you for the perfect implementation of the idea. Great plugin!
Very good
I like the plugin. Does whats I need
Great support
I had a problem and I got a response very quick with the right tip.
Very good! | Очень хороший плагин!
Words as 1-2-3! Installed and enjoying! Хороший плагин: работает без ошибок, предоставляет удобство (доп. настройки).
Why URL Shortify
A self-hosted home for your links
vs. Bitly & SaaS shorteners
No monthly rent and no third party holding your links or data. Everything runs on your own domain and WordPress site.
vs. Pretty Links & ThirstyAffiliates
Cloaking, full analytics, QR codes, A/B testing and retargeting in one plugin — and a one-click import to switch.
vs. raw redirects
Skip the code and .htaccess edits. Get branded, trackable, manageable links with a real dashboard.
Free vs PRO
A genuinely useful free plugin
Free brands and manages your links with basic analytics. PRO unlocks full analytics, cloaking, and the power tools that grow traffic.
| Capability | Free | PRO |
|---|---|---|
| Unlimited branded short links | ✓ | ✓ |
| 301 / 302 / 307 redirects & custom slugs | ✓ | ✓ |
| Hide affiliate links & link groups | ✓ | ✓ |
| 1-click import (Pretty Links, ThirstyAffiliates, Bitly…) | ✓ | ✓ |
| Basic click analytics (7-day history) | ✓ | ✓ |
| REST API & email digest | ✓ | ✓ |
| Full, real-time click analytics | — | ✓ |
| Link cloaking & QR codes | — | ✓ |
| Password, expiring & A/B / rotated links | — | ✓ |
| Dynamic redirection & retargeting pixels | — | ✓ |
| Custom domains & UTM builder | — | ✓ |
| Splash pages, broken-link checker & bulk generate | — | ✓ |
| Export links & click history, priority support | — | ✓ |
Pricing
Simple pricing: Free, or PRO for every feature
One PRO plan unlocks everything. Just choose how many sites you need — the price does the rest.
Free
Own-domain short links for a single site — free forever.
$0
1 site
- ✓Unlimited branded short links
- ✓301 / 302 / 307 redirects & custom slugs
- ✓Basic click analytics (7-day history)
- ✓Hide affiliate links & link groups
- ✓1-click import from Pretty Links, ThirstyAffiliates & more
- ✓REST API & email digest
Everything, unlocked
PRO
Full analytics, cloaking, and every power tool.
/ year
Use it on
- ✓Everything in Free
- ✓Full, real-time click analytics
- ✓Link cloaking & QR codes
- ✓Password, expiring, A/B & rotated links
- ✓Dynamic redirection & retargeting pixels
- ✓Custom domains, UTM builder & splash pages
- ✓Broken-link checker, bulk generate & export
- ✓Priority support
Every PRO licence includes updates and priority support, with a 30-day money-back guarantee. If a licence lapses, the free features keep working — nothing is deleted.
Love URL Shortify? Get it — and every plugin we make.
One emerald-tier membership unlocks all six PRO plugins — plus every plugin we release in the future, added automatically.
Buy the six separately
$344 / year
With Elite, from
$199 / year
Save $145 · 42% off
Explore Elite Membership →6 plugins today · every future plugin free · 30-day money-back
Free forever base
Brand and manage unlimited links free on WordPress.org — no trial timer.
30-day money-back
Not the right fit? Get a full refund within 30 days.
Import in one click
Bring your links from Pretty Links, ThirstyAffiliates or Bitly instantly.
Updates & support
Every paid plan includes updates and priority support.
Frequently asked questions
Have a different question and can’t find the answer you’re looking for? Reach out to our support team and we’ll get back to you as soon as we can.
-
URL Shortify is a WordPress plugin that lets you create, brand, cloak and track short links directly from your WordPress dashboard, on your own domain, with no third-party service like Bitly required.
-
No. URL Shortify runs entirely inside your WordPress site and shortens links on your own domain, so you own your data and never depend on an external service.
-
Yes. URL Shortify records every click with analytics including total clicks, unique clicks, country, device and referrer, so you can measure link performance without leaving WordPress.
-
Yes. You can create branded short links on your own domain and cloak or mask affiliate and long URLs so visitors see a clean, trustworthy link.
-
Yes. PRO adds QR code generation, A/B split testing, UTM parameter presets, and one-click import from Pretty Links and ThirstyAffiliates.
-
You need a license that covers the total number of sites you have in your network.
-
Absolutely not. URL Shortify is designed and developed with performance in mind. We follow and apply the most modern best practices and standards to ensure things run smoothly and fast.
-
Yes, all of the plugin’s license plans are on a yearly subscription basis. A license renewal is automatically set up upon purchase, which you can cancel whenever you want from your account page. We will also send you reminders a few weeks before the renewal comes due.
-
Absolutely! You can upgrade or downgrade your plan at any time. When you upgrade an existing plan you only pay a prorated amount. When you downgrade, you get an extension of your subscription.
-
No. There are no other fees on any of our plans.
-
Yes. If you ever decide that the plugin isn\’t the best solution for your business, you can cancel your subscription from your account page. When canceling a subscription, renewals are canceled as well. The license key and plugin’s functionality will remain valid until the end of the paid term.
-
We accept all major credit cards including Visa, Mastercard, and American Express, as well as PayPal payments.
-
Yes, we do! We stand behind the quality of our product and will issue a refund if you experience an issue that makes the plugin unusable and we are unable to resolve it.
-
Yes! Premium plugin updates are included with all plans. This means that as long as you have a valid plan, you will receive updates, ensuring that your plugin remains up to date and running reliably.
-
Yes, we support our customers every step of the way. You can reach us through the in-plugin support page or contact us through our websites. Our customer support team will be more than happy to assist you.
-
No. You can use the plugin to its full potential without any coding knowledge. URL Shortify is designed to be easy to use so that any person of any technical background can use the plugin.
-
Definitely! You can try the demo of the plugin. Contact us. We will setup a demo for you.
-
Yes! You can ask us any question by getting in touch with us
How URL Shortify compares
See how it stacks up against popular alternatives.
Put your brand on every link you share.
Start free on WordPress.org, and upgrade to PRO for full analytics, cloaking, and the power tools that grow your traffic.
