Free vs Pro
Zapify Free vs Pro: Feature Comparison
Wondering whether Zapify Free covers what you need, or whether you need Pro? The free build is a complete automation tool: a visual builder, 23 triggers, 18 actions, 8 integrations, incoming and outgoing webhooks, and run logs. Pro adds flow control (conditions, delays, routes, loops, scheduling), 15 more integrations, and operational tools like run retry and import/export. The tables below list exactly what sits in each tier.
Nothing you build is deleted when a licence lapses. Pro automations are marked inactive and their configuration is kept byte for byte, so they run again the moment the licence is restored. Every Pro integration is also visible in the free build — greyed with a lock badge — so you can browse its triggers and actions before deciding.
The engine
| Capability | Free | Pro |
|---|---|---|
| Visual automation builder | ✓ | ✓ |
| Automations with multiple triggers (ALL / ANY matching) | ✓ | ✓ |
| Triggers and actions | 23 triggers, 18 actions | + Pro integrations |
| Ready-made templates | 32 | 32 |
Custom-hook trigger (any do_action) |
✓ | ✓ |
| Live / Draft / Off, per step | ✓ | ✓ |
| Run logs with resolved configuration | ✓ | ✓ |
| Log retention | 7 days | Extended + CSV export |
| Utilities — write a note to the log, set a variable | ✓ | ✓ |
| Tools and System status screens | ✓ | ✓ |
| Retry a failed run | — | ✓ |
| Connections — stored credentials and OAuth | — | ✓ |
| Import and export (JSON) | — | ✓ |
Conditions and filtering
Filtering the trigger is free. Adding conditions to an automation, an action or a loop item is a Pro feature.
| Capability | Free | Pro |
|---|---|---|
| Trigger-level filtering | ✓ | ✓ |
| Conditions on an automation | — | ✓ |
| Conditions on an action | — | ✓ |
| Advanced conditions — nested groups, unlimited rules, pattern / date comparisons | — | ✓ |
Flow control
| Capability | Free | Pro |
|---|---|---|
| Ordered actions | ✓ | ✓ |
| Delays — wait minutes, hours or days | — | ✓ |
| Routes — branch instead of duplicating | — | ✓ |
| Loops — repeat over a list | — | ✓ |
| Scheduled automations | — | ✓ |
| Bulk automations | — | ✓ |
Buttons ([zapify_button] / [zapify_link] shortcodes) |
— | ✓ |
Webhooks
| Capability | Free | Pro |
|---|---|---|
| Receive a webhook (incoming) | ✓ | ✓ |
| Send a webhook (outgoing) | ✓ | ✓ |
| Incoming sources | Up to 3 | Unlimited |
| Signature verification, rate limiting, per-source key | ✓ | ✓ |
| Webhook auth and request signing | — | ✓ |
| Retry policies | — | ✓ |
| Dry-run and bulk replay | — | ✓ |
| Advanced subject resolution | — | ✓ |
See Webhooks for how incoming and outgoing webhooks are configured.
Integrations
Zapify Free ships with 8 integrations:
WordPress, WooCommerce, Gravity Forms, Contact Form 7, WPForms, Fluent Forms, Webhooks, and Utilities.
PRO feature
Zapify Pro adds 15 more integrations: Slack, AI (OpenAI and Anthropic), Google Sheets, Mailchimp, ActiveCampaign, ConvertKit, FluentCRM, ClickUp, LearnDash, LifterLMS, Tutor LMS, Easy Digital Downloads, Ninja Forms, Formidable Forms, and Buttons.
Conclusion
Zapify Free is enough to build real automations across WordPress, WooCommerce and the major form plugins, with webhooks and run logs included. Reach for Pro when you need conditional logic, delays and scheduling, the hosted-service integrations, or operational features like run retry and import/export. To see the full trigger and action catalogue, read Triggers and actions; to weigh up Pro, visit the Zapify product page.
FAQs
Is Zapify free to use?
Yes. Zapify Free ships on WordPress.org and includes the visual builder, 23 triggers, 18 actions, 8 integrations (WordPress, WooCommerce, Gravity Forms, Contact Form 7, WPForms, Fluent Forms, Webhooks and Utilities), incoming and outgoing webhooks, 32 templates, and run logs with 7-day retention. There is no automation limit on the free tier.
What does Zapify Pro add over the free version?
Pro adds conditional logic (conditions on automations, actions and loops), flow control (delays, routes, loops, scheduled and bulk automations), Buttons, extended log retention with CSV export, import/export, run retry, Connections, unlimited webhook sources with auth and retries, and 15 premium integrations such as Slack, AI, Google Sheets and Mailchimp.
Are trigger filters free or Pro in Zapify?
Trigger-level filtering is free — you can filter the event that starts an automation without a licence. Adding conditions to the automation as a whole, to an individual action, or to a loop item is a Pro feature, as are advanced conditions with nested groups and pattern or date comparisons.
What happens to my Pro automations if my licence lapses?
Nothing is deleted or rewritten. Automations that rely on Pro features are marked inactive and their configuration is preserved byte for byte. Stored data such as log history is kept but read back capped to the free 7-day limit. When you restore the licence, the automations run again exactly as they were configured.
How many webhook sources does Zapify Free allow?
Zapify Free allows up to 3 incoming webhook sources, each with signature verification, rate limiting and a per-source key. Unlimited sources, plus webhook auth and signing, retry policies, dry-run and bulk replay, and advanced subject resolution, are Pro features. Sending outgoing webhooks is free.