WordPress Automations
How to Send a Welcome Email When a New User Registers in WordPress
When someone creates an account on your WordPress website, you may want to send them a welcome message automatically.
Instead of manually sending an email to every new user, you can use Zapify to do it for you.
With this automation:
When: A new user registers on your WordPress website Then: Zapify automatically sends them a welcome email
This is useful for membership websites, blogs, online communities, client portals, and other WordPress websites where users can create accounts.
What can you automate?
You can create an automation like this:
New user registers → Send a welcome email
For example, the email could say:
Welcome to our website! Thanks for creating your account.
You can also include information from the registration, such as the user's display name, username, or email address.
Why use this automation?
A welcome email helps new users know that their registration was successful and gives you an opportunity to tell them what to do next.
You can use it to:
- Welcome new members
- Explain what they can do after registering
- Provide links to important pages
- Introduce your website or community
- Tell users where to find their account
- Share useful information about your website
The email is sent automatically, so you do not have to remember to send it yourself.
Who can use this?
This automation can be useful for:
- Membership websites
- Blogs with user registration
- Online communities
- Client portals
- WordPress websites with customer accounts
- Websites where users need guidance after registration
You only need Zapify and a WordPress website where users can register.
Before you start
Make sure:
- Zapify is installed and activated.
- User registration is enabled on your WordPress website.
- Your website can send emails successfully.
- You know what message you want to send to new users.
You do not need to write any code.
Step 1: Create a new automation
Go to the Zapify section in your WordPress dashboard and create a new automation.

Give the automation a name that makes its purpose easy to understand.
For example:
Welcome New Users

Step 2: Choose the trigger
The trigger tells Zapify when the automation should start.

Choose the WordPress trigger:
Wordpress -> A User registers

This means the automation will start whenever a new user creates an account on your website.
What happens after selecting it?
Zapify now waits for a new user registration.
You do not need to manually start the automation.
Whenever someone registers, Zapify detects the registration and starts the automation.
Step 3: Add the email action
Next, choose what should happen after the user registers.

Add the WordPress action:
Wordpress -> Send an email

This tells Zapify to send an email automatically when the trigger occurs.

Step 4: Choose who should receive the email
In the email action, enter the recipient.
For a welcome email, the recipient should normally be the email address of the user who just registered.
Zapify lets you use information provided by the trigger.
For example, you can select the new user's email address using the {} token button instead of typing a fixed email address.

Why use a token?
A token allows Zapify to use information from the event that started the automation.
So instead of sending every welcome email to the same address, Zapify sends each email to the user who registered.
Step 5: Write the welcome email
Now write the subject and message you want new users to receive.
For example:
Subject:
Welcome to our website
Message:
Welcome! Thanks for creating an account with us.
You can now log in and start using your account.
You can personalize the message further by inserting information from the new user's registration.
For example, you can use the user's display name or username in the email.

Step 6: Save and enable the automation
Once the trigger and action are configured, save the automation.
Make sure the automation is enabled/active.
An Draft automation will not run when a new user registers.
You need to click Set Live Button on Top

Step 7: Test the automation
Create a new user on your WordPress website using a test email address.
After the registration:
- The user registration triggers Zapify.
- Zapify starts the automation.
- The email action runs.
- The welcome email is sent to the newly registered user.
Check the test user's inbox to confirm that the email arrived.
You can also check Zapify's logs if you want to confirm whether the automation ran successfully.
Example automation
Your finished automation should look similar to:
User registers
↓
Send an email
That's all that is required for a basic welcome email automation.
Common questions
Will I need to send the email manually?
No.
Once the automation is active, Zapify starts it automatically whenever a new user registers.
Can I send the email only to the new user?
Yes.
Use the email address provided by the registration trigger rather than entering a fixed email address.
Can I personalize the email?
Yes.
You can use Zapify's tokens to insert available information from the trigger into the email.
For example, you can personalize the message with the new user's name or username.
Can I change the welcome message later?
Yes.
Open the automation, edit the Send an email action, change the subject or message, and save your changes.
What happens if the automation is disabled?
Zapify will not run the automation while it is disabled.
Enable it again when you want new registrations to trigger the welcome email.
What if the email does not arrive?
First check that:
- The automation is active.
- The correct email token is being used.
- The user registered successfully.
- Your WordPress website is able to send emails.
You can also check the automation's run information in Zapify to see whether the automation ran successfully.
A simple example
Imagine you run a membership website.
A visitor creates an account.
Without Zapify:
Visitor registers → You manually send a welcome email
With Zapify:
Visitor registers → Zapify → Welcome email is sent automatically
This saves time and makes sure every new user receives the same important information.
Summary
With Zapify, you can automatically welcome new WordPress users as soon as they register.
The automation is simple:
Trigger: User registers Action: Send an email
Once enabled, Zapify handles the process automatically whenever a new user creates an account.