How to Add a WooCommerce Customer to ActiveCampaign When a Product Is Purchased

When a purchase should start an ActiveCampaign automation — onboarding, an upsell, a review request — the customer has to be a contact first. Zapify adds them with the A product is purchased trigger and the Add or update a contact action. The trigger is free; ActiveCampaign is Zapify PRO.

What this automation does

The automation is one trigger plus one action:

• Trigger: A product is purchased (WC_PRODUCT_PURCHASED, WooCommerce)
• Action: Add or update a contact (ACTIVECAMPAIGN_ADD_CONTACT, ActiveCampaign)

When the chosen product is bought, Zapify adds the buyer to ActiveCampaign, or updates their contact if they already exist.

Before you start

• WooCommerce installed and active.
• Your ActiveCampaign API URL and API key, from Settings → Developer — see ActiveCampaign's guide.

How to build the automation

Step 1: Connect ActiveCampaign

1. Go to Settings → Connections and click Add New.

2. Choose ActiveCampaign, paste in the API URL (no trailing slash) and the API key, and name the connection something like Shop ActiveCampaign.

3. Save.

See Connections for how this screen works generally.

Step 2: Create a new automation

1. In the WordPress admin, go to Zapify → Automations.
2. Click Add New to open the builder.
3. Name it clearly, such as Add buyers to ActiveCampaign.

Step 3: Add the "A product is purchased" trigger

1. Click Add Trigger.

2. Choose WooCommerce as the app.

3. Select A product is purchased.

4. In the Product field, choose the product that should start the automation.

Step 4: Add the "Add or update a contact" action

1. Click Add Action.

2. Choose ActiveCampaign as the app.

3. Select Add or update a contact.

Step 5: Configure the action

Field	Required	What it does
Connection	Yes	The ActiveCampaign connection from Step 1.
Email address	Yes	Insert the trigger's Billing email token.
First name / Last name	No	Insert the Billing first name and Billing last name tokens.
Phone	No	Insert the Billing phone token.

Step 6: Set the steps Live and save

Each trigger and action has its own Live / Off / Draft switch. A new automation starts as a Draft and does nothing until its steps are Live.

1. Set the trigger and every action to Live.
2. Click Save.

Step 7: Test it

Place a test order. Check ActiveCampaign's Contacts list, or Zapify → Logs for the HTTP status it returned.

Tokens you can use

Token	What it holds
Billing email / Billing first name / Billing last name / Billing phone	The customer's details from the order.
Product names / Product IDs	What was bought.
Order ID / Order number / Order total / Order currency / Order date	The order itself.

Conclusion

With the A product is purchased trigger and the Add or update a contact action, a sale starts your ActiveCampaign journey automatically. For a form lead instead of a sale, see adding a Contact Form 7 submission to ActiveCampaign.

FAQs

Is this free in Zapify?

The WooCommerce trigger is free. The ActiveCampaign action needs an active Zapify PRO licence and a Connection.

What if the contact already exists?

The action adds or updates, so running it again for the same email is safe.

Can I put the customer on a list or tag them?

This action adds the contact. List membership and tags are better handled by an ActiveCampaign automation that starts when a contact is added.

My connection fails. What should I check?

The API URL must be your account's own address with no trailing slash, and the key must be the one from Settings → Developer.

Do I need to write any code?

No. The URL and key are the only things you copy from outside Zapify.