How to Add a WooCommerce Customer to Groundhogg When a Product Is Purchased

Every sale is a chance to follow up — a thank-you sequence, a review request, a cross-sell. Zapify can add each buyer to Groundhogg and tag them the moment they pay, using the free A product is purchased trigger and the Create or update a contact action. Groundhogg is a Zapify PRO integration.

What this automation does

The automation is one trigger plus one action:

• Trigger: A product is purchased (WC_PRODUCT_PURCHASED, WooCommerce)
• Action: Create or update a contact (GROUNDHOGG_UPSERT_CONTACT, Groundhogg)

When an order containing the product you choose reaches a paid status, Zapify creates or updates a Groundhogg contact from the order's billing details and applies the tags you chose.

Before you start

• WooCommerce and Groundhogg installed and active.
• A tag name in mind, such as customer. You do not need to create it first.

How to build the automation

Step 1: Create a new automation

1. In the WordPress admin, go to Zapify → Automations.
2. Click Add New to open the builder.
3. Name it clearly, such as Add WooCommerce buyers to Groundhogg.

Step 2: Add the "A product is purchased" trigger

1. Click Add Trigger.

2. Choose WooCommerce as the app.

3. Select A product is purchased.

4. Set the Product field to the product that should start the automation, or leave it on Any to add every buyer.

The trigger fires when the order reaches a paid status such as Processing or Completed, not while it is still Pending payment.

Step 3: Add the "Create or update a contact" action

1. Click Add Action.

2. Choose Groundhogg as the app.

3. Select Create or update a contact.

Step 4: Configure the action

Field	Required	What it does
Email	Yes	Insert the Billing email token.
First name	No	Insert the Billing first name token.
Last name	No	Insert the Billing last name token.
Phone	No	Insert the Billing phone token.
Marketing status	No	Leave on Leave unchanged. Buying something is not consent to marketing emails unless your checkout says it is.
Tag names	No	Type customer. Add a second tag such as bought-hoodie (comma separated) to tell products apart.

Step 5: Set the steps Live and save

Each trigger and action has its own Live / Off / Draft switch. A new automation starts as a Draft and does nothing until its steps are Live.

1. Set the trigger and every action to Live.
2. Click Save.

Step 6: Test it

Place a test order for the product and mark it as paid. Open Groundhogg → Contacts and check for the contact and its tags, or open Zapify → Logs to confirm the run.

Tokens you can use

The A product is purchased trigger exposes these tokens for the action's fields:

Token	Value
Billing email	The customer's billing email.
Billing first name / Billing last name / Billing phone	Customer details.
Product IDs / Product names	The purchased products.
Order ID / Order number	Order identifiers.
Order total / Currency	Order value and currency.

Conclusion

With the free A product is purchased trigger and the Create or update a contact action, every buyer lands in Groundhogg with the right tag, ready for a post-purchase funnel. To record what they bought on the contact, continue with adding a Groundhogg note when a product is purchased.

FAQs

Is this free in Zapify?

The A product is purchased trigger is free. Create or update a contact is part of the Groundhogg PRO integration and needs an active Zapify PRO licence.

Does it work for guest customers?

Yes. The contact is created from the order's billing email, so no WordPress account is needed.

What if the customer is already in Groundhogg?

The existing contact is updated and the tags are added to it. Fields left empty are not overwritten.

Can different products add different tags?

Yes. Build one automation per product, each with its own Product and Tag names.

Do I need to write any code?

No. Everything is configured visually.