WooCommerce Automations
How to Send an Email Automatically When a WooCommerce Product Is Purchased
You can use Zapify to automatically send an email when a customer purchases a product from your WooCommerce store.
For example, you can send a thank-you email after a purchase, notify your team about a specific purchase, or provide additional information to a customer automatically.
Once the automation is active, Zapify can send the email without requiring you to do it manually.
What Does This Automation Do?
This automation uses:
- Trigger: A product is purchased
- Action: Send an email
The trigger tells Zapify when the automation should start.
When a product is purchased, Zapify automatically sends the configured email.
Why Use This Automation?
This automation can be useful when you want to:
- Send a thank-you email after a purchase.
- Notify your team when a product is purchased.
- Automatically provide additional information to customers.
- Send purchase-related instructions.
- Reduce repetitive manual emails.
- Keep customers informed immediately after a purchase.
Who Can Use This Automation?
This automation can be useful for:
- WooCommerce store owners.
- Online shops selling physical products.
- Stores selling digital products.
- Businesses that need purchase notifications.
- Store teams that want to be notified about new purchases.
How Does It Work?
The automation has two parts.
Trigger
A product is purchased
This tells Zapify to start the automation when a customer purchases a product from your WooCommerce store.
Action
Send an email
After the purchase is detected, Zapify sends the email configured in the action.
You can decide who should receive the email, along with the subject and message.
How to Configure This Automation
Step 1: Configure the Trigger
Create a new automation and add the WooCommerce trigger:
A product is purchased
Configure the trigger according to the product purchase you want to respond to.
For example, you can use it to start an automation when a customer purchases a product from your store.
Step 2: Configure the Email
Add the Send an email action.
Choose who should receive the email and enter the subject and message.
For example:
To: The customer's email address
Subject: Thank you for your purchase!
Message:
Thank you for your purchase.
We appreciate your order and will process it shortly.
You can use information from the purchase when creating the email by using the available {} token options.
For example, you can use the customer's or order's information in the email.
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Step 3: Set the Automation Live
Once the trigger and action are configured, set the automation live.
A newly created automation is initially a Draft.
The automation will only start working after you set it live.
How to Test the Automation
To test the automation, make a test purchase from your WooCommerce store.
- Open your store.
- Purchase a test product.
- Complete the purchase.
- Wait for the automation to run.
- Check the configured email recipient's inbox.
If the automation is active and the purchase is detected, Zapify should send the configured email.
Simple Example
Imagine you sell an online course through WooCommerce.
A customer purchases the course.
Zapify detects the purchase and automatically sends:
Subject: Thank you for purchasing our course!
Message:
Thank you for your purchase.
You will receive further information about accessing your course shortly.
The customer receives the email automatically without you having to send it manually.
Other Ways You Can Use This Automation
You can use the same workflow for many different situations.
For example:
Product purchased → Send a thank-you email
Product purchased → Send product instructions
Product purchased → Notify your team
Product purchased → Send additional information
The exact message can be changed according to your business needs.
Frequently Asked Questions
Can Zapify send an email when a WooCommerce product is purchased?
Yes. The A product is purchased trigger can start an automation when a product is purchased, and the Send an email action can send the configured email.
Can I send the email to the customer?
Yes. You can use the purchase information available from the trigger to select the customer's email address.
Can I send the email to an administrator instead?
Yes. Enter the administrator's email address as the recipient if you want your team to receive the notification.
Can I include purchase information in the email?
Yes. You can use the available {} token options to insert information provided by the trigger into the email.
Can I customize the email subject and message?
Yes. You can configure the subject and message according to your needs.
Do I need to send the email manually after every purchase?
No. Once the automation is set live, Zapify can send the email automatically when the configured purchase trigger occurs.
Do I need to write any code?
No. You can create this automation using Zapify's trigger and action settings without writing code.
Summary
Zapify can automatically send an email whenever a WooCommerce product is purchased.
The basic workflow is:
A product is purchased → Send an email
You can use this to thank customers, provide additional information, notify your team, or automate other purchase-related emails.
Once the automation is set live, Zapify handles the email automatically.