Advanced Features
Organise Short Links with Groups
Groups let you file related short links together — one group per campaign, client, channel or product — then filter and report on them as a set instead of link by link.
Groups vs tags
Both organise links, and you can use them together.
| Groups | Tags | |
|---|---|---|
| A link can belong to | Several groups | Several tags |
| Best for | The big buckets: a campaign, a client, a channel | Cross-cutting labels: affiliate, evergreen, paid |
| Has its own statistics page | Yes | Yes |
| Colour coded | No | Yes |
A practical split: a group for Black Friday 2026, tags for affiliate and email across every campaign.
See Link Tags for the tagging side.
Create a group
- Go to URL Shortify → Groups.
- Click Add New.
- Enter a name, and a description if it helps your team.
- Save.
Add links to a group
When creating or editing a link — pick one or more groups in the Groups field on the link form.
For links that already exist — from URL Shortify → Links:
- Tick the links you want to move.
- Choose Add to group from the bulk actions dropdown.
- Pick the group and apply.
Bulk actions are the quick way to file a batch of links you've just imported.
A link can be in more than one group
Adding a link to a second group doesn't remove it from the first. That's useful when a link belongs to both a campaign and a client, but it does mean a click can be counted in both groups' statistics.
Filter the links list by group
On URL Shortify → Links, use the filter dropdown above the table to show only links in a chosen group. There's also a No group option for finding links you haven't filed yet.
See statistics for a group
Open URL Shortify → Groups and click a group's name to open its statistics page, where you get the group's totals rather than a single link's — clicks over time, top links, referrers, countries and devices, with the same date-range filters as the main dashboard.
This is the view to use for questions like how did the spring campaign perform overall?
Auto-created groups on import
When you bring links in with a one-click import, URL Shortify creates a group named after the source plugin — Pretty Links, ThirstyAffiliates, Easy 301 Redirects — and adds every migrated link to it.
That gives you one place to review everything that came across, and an easy way to undo a migration in bulk if you need to. See One-Click Import.
Delete a group
Deleting a group from URL Shortify → Groups removes the group and its link associations. Your links are not deleted — they simply stop belonging to that group and keep working exactly as before, along with all their click history.
FAQ
What is the difference between a group and a tag in URL Shortify?
Groups are the larger containers — a campaign, a client, a channel — and tags are cross-cutting colour-coded labels. A link can be in several of each, and both have their own statistics pages.
Can one short link belong to more than one group?
Yes. A link can be in as many groups as you need, and its clicks count towards each of those groups' statistics.
Does deleting a group delete the links inside it?
No. Deleting a group removes only the group and its associations. The links, their slugs and their click history are untouched.
Can I add many existing links to a group at once?
Yes. Select the links on the Links page and use the Add to group bulk action.
Can I see click statistics for a whole group?
Yes. Click the group's name on the Groups page for combined statistics across every link it contains.
Do groups affect how a short link redirects?
No. Groups are purely for organisation and reporting. They don't change the slug, the destination or the redirect behaviour.