Everyday Use
Redirect Users After Magic Link Login
Send Users to the Right Page After Login
By default, WordPress drops users on the admin dashboard after they log in. With Magic Link's Login Redirect setting under Magic Link → Settings → General, you choose where they land instead — an account page, a member dashboard, or any URL that fits your flow. A single redirect URL is free. Sending different roles to different pages is a PRO feature.
The free Login Redirect field applies one destination to every user who signs in with a Magic Link. Its default value is your site's home URL.
Why Use Login Redirect
A custom redirect keeps the login experience focused and guides users straight to the page they need next:
- A customer signing into a store lands on their account page.
- A member goes straight to their dashboard.
- A student opens their course area.
- A visitor arrives on a welcome or private content page.
How to Set the Login Redirect (Free)
- Go to Magic Link → Settings → General in the WordPress admin.
- In the Login Redirect field, enter the URL where users should land after login.
- Click Save Changes.
Every Magic Link login now sends the user to that page. If you leave the field empty, users go to the site's home URL.
Send Different Roles to Different Pages (PRO)
PRO feature
Role-based redirect URLs require Magic Link PRO. PRO replaces the single free field with a default redirect URL plus a per-role redirect table, so customers, subscribers, and administrators can each land on a different page. A role-specific URL overrides the default for users in that role.
With Magic Link PRO you set a default URL and then add per-role destinations. When a user logs in, PRO checks their role first: if that role has a redirect URL, it is used; otherwise the default applies.
Redirect Options Reference
| Option | What it does | Availability |
|---|---|---|
| Login Redirect (single URL) | Sends every Magic Link login to one page. Defaults to the site home URL. | Free |
| Role-based redirect URLs | Default URL plus a per-role table; a role's URL overrides the default. | PRO |
How It Works
After a successful Magic Link login:
- The login link is verified.
- The account is signed in.
- Magic Link redirects the user to your chosen page — the single Login Redirect on free, or the matching role-based URL on PRO.
Conclusion
The free Login Redirect setting sends every Magic Link login to the page you choose, so users never land on the wrong screen. If you need customers, members, and admins to go to different places, Magic Link PRO adds role-based redirect URLs that override the default per role. Next, tune how long links stay valid in Magic Link expiry settings, or compare tiers in free vs PRO features.
FAQs
Where do I set the redirect page for Magic Link login?
Go to Magic Link → Settings → General in the WordPress admin and enter your destination in the Login Redirect field, then click Save Changes. This single-URL redirect is free and applies to every user who signs in with a Magic Link. If the field is empty, users are sent to the site's home URL.
Is the Login Redirect feature free?
Yes. The single Login Redirect URL is free and lives under Magic Link → Settings → General. It sends every Magic Link login to the same page. Sending different user roles to different pages requires Magic Link PRO, which adds role-based redirect URLs on top of the default.
Can I redirect different user roles to different pages?
Yes, with Magic Link PRO. PRO replaces the single free field with a default redirect URL plus a per-role table, so customers, subscribers, and administrators can each land on their own page. A role-specific URL overrides the default, and users without a role-specific URL fall back to the default.
What happens if I leave the Login Redirect field empty?
If the Login Redirect field is empty, Magic Link sends users to your site's home URL after they sign in. Enter a specific URL whenever you want users to land on an account page, dashboard, or other destination instead of the home page.
Does the redirect apply to every Magic Link login method?
Yes. The Login Redirect applies to successful Magic Link sign-ins regardless of how the link was requested — from the login form, a shortcode form, or an issued link. On the free version one URL applies to everyone; on PRO the user's role can send them to a different page.