Is Magic Link Login GDPR Friendly And Privacy Safe?

A Privacy-Focused Login System

Magic Link works with your existing WordPress user system and email-based login.

It does not store personal data beyond what WordPress already collects — there are no extra profiles or separate data stores. Your website keeps using standard WordPress user management, and login links are sent to the email address already on file.

Why This Matters

Keeping data collection to what WordPress already holds gives you a cleaner, more privacy-friendly authentication flow with less personal information to manage.

Important Note

This is a good privacy story for the plugin, but it does not replace your own site policies.

You should still make sure your WordPress privacy policy, email handling, and account retention practices match your site's requirements.